{"id":21869,"date":"2026-11-06T17:32:57","date_gmt":"2026-11-06T16:32:57","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=21869"},"modified":"2026-11-06T17:32:57","modified_gmt":"2026-11-06T16:32:57","slug":"lawak-denia-reconeixement-i-liders-2026-moda-sostenible","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2026\/11\/lawak-denia-reconocimiento-e-lideres-2026-moda-sostenible\/","title":{"rendered":"Lawak de D\u00e9nia destaca entre els comer\u00e7os reconeguts als premis E-l\u00edders 2026 per la seva aposta sostenible"},"content":{"rendered":"<p>La marca de moda sostenible <strong>Lawak de D\u00e9nia ha estat reconeguda als premis E-l\u00edders 2026<\/strong>, que distingeixen petits comer\u00e7os de la Comunitat Valenciana per la seva capacitat per innovar i adaptar-se als canvis del sector. La firma denier rebr\u00e0 aquesta distinci\u00f3 durant la <strong>novena edici\u00f3 de RETAIL future<\/strong>, que se celebrar\u00e0 el proper 24 de novembre a CaixaForum Val\u00e8ncia, juntament amb altres negocis com Perfumeria Laura, d'Alacant.<\/p>\n<p>El projecte comercial de Lawak va n\u00e9ixer a internet abans de fer el salt a un establiment f\u00edsic a D\u00e9nia. Des de llavors, la <strong>marca ha desenvolupat una proposta de moda inspirada a la Mediterr\u00e0nia,<\/strong> amb la sostenibilitat com un dels principals elements diferenciadors.<\/p>\n<p>Aquesta filosofia tamb\u00e9 es reflecteix a la seva activitat comercial. La signatura utilitza <strong>embalatges reciclables<\/strong> i vincula cada comanda feta a trav\u00e9s d'internet a una iniciativa de suport a la reforestaci\u00f3 mitjan\u00e7ant un petit arbre.<\/p>\n<p>A m\u00e9s, la seva traject\u00f2ria mostra com un negoci nascut a l'entorn digital pot incorporar la venda presencial sense abandonar la identitat ni els objectius mediambientals.<\/p>\n<p>El reconeixement tamb\u00e9 arribar\u00e0 a <strong>Perfumeria Laura, un establiment familiar d\u00b4Alacant amb m\u00e9s de 50 anys d\u00b4hist\u00f2ria<\/strong>. Si escau, l'adaptaci\u00f3 comercial s'ha centrat a traslladar l'assessorament especialitzat a l'\u00e0mbit digital mitjan\u00e7ant ressenyes olfactives i recomanacions difoses a Instagram i YouTube.<\/p>\n<h2>La intel\u00b7lig\u00e8ncia artificial centrar\u00e0 el debat de RETAIL future 2026<\/h2>\n<p>El lliurament dels premis E-l\u00edders formar\u00e0 part de la novena edici\u00f3 de RETAIL future, una trobada adre\u00e7ada a professionals del comer\u00e7 i l'artesania.<\/p>\n<p>Aquest any, el f\u00f2rum analitzar\u00e0 especialment <strong>com influeix la intel\u00b7lig\u00e8ncia artificial en les decisions de compra<\/strong> i quines estrat\u00e8gies poden desenvolupar els petits establiments per millorar la seva pres\u00e8ncia a les recomanacions digitals.<\/p>\n<p>Aix\u00ed mateix, s'abordaran els canvis en els h\u00e0bits de consum i les possibilitats de competir rendiblement sense perdre l'atenci\u00f3 propera al client.<\/p>\n<p>L\u00b4esdeveniment est\u00e0 organitzat per l\u00b4Oficina PATECO del Consell de Cambres de Comer\u00e7 de la Comunitat Valenciana, amb la col\u00b7laboraci\u00f3 de la Generalitat Valenciana i entitats representatives del sector.<\/p>\n<p>La jornada comptar\u00e0 amb <strong>assist\u00e8ncia gratu\u00efta, pr\u00e8via inscripci\u00f3<\/strong>, i reunir\u00e0 comerciants, artesans i altres professionals interessats en els reptes del comer\u00e7 actual.<\/p>","protected":false},"excerpt":{"rendered":"<p>La marca de moda sostenible Lawak de D\u00e9nia ha sido reconocida en los premios E-l\u00edderes 2026, que distinguen a peque\u00f1os comercios de la Comunitat Valenciana por su capacidad para innovar y adaptarse a los cambios del sector. La firma dianense recibir\u00e1 esta distinci\u00f3n durante la novena edici\u00f3n de RETAIL future, que se celebrar\u00e1 el pr\u00f3ximo [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/radiolitoral.com\/ca\/2026\/11\/lawak-denia-reconocimiento-e-lideres-2026-moda-sostenible\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from Lawak de D\u00e9nia destaca entre los comercios reconocidos en los premios E-l\u00edderes 2026 por su apuesta sostenible<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":21870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[230],"tags":[4854,1069,191,5872,5874,5876,5870,314,5871,5875,5873,3950],"class_list":["post-21869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","tag-alicante","tag-comercio-local","tag-denia","tag-e-lideres-2026","tag-innovacion-comercial","tag-inteligencia-artificial","tag-lawak","tag-marina-alta","tag-moda-sostenible","tag-perfumeria-laura","tag-retail-future","tag-sostenibilidad","cobertura-denia","cobertura-marina-alta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lawak de D\u00e9nia destaca entre los comercios reconocidos en los premios E-l\u00edderes 2026 por su apuesta sostenible | R\u00e0dio Litoral<\/title>\n<meta name=\"description\" content=\"Lawak de D\u00e9nia destaca en los premios E-l\u00edderes 2026 por su modelo de moda sostenible. 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