{"id":21668,"date":"2026-10-26T17:51:52","date_gmt":"2026-10-26T16:51:52","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=21668"},"modified":"2026-10-26T17:53:00","modified_gmt":"2026-10-26T16:53:00","slug":"cinc-premiats-iv-gala-comerc-empresa-xabia","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2026\/10\/cinco-premiados-iv-gala-comerc-empresa-xabia\/","title":{"rendered":"Cinc hist\u00f2ries del comer\u00e7 de X\u00e0bia protagonitzen la IV Gala del Comer\u00e7 i l&#039;Empresa"},"content":{"rendered":"<p>La <strong>IV Gala del Comer\u00e7 i l&#039;Empresa de X\u00e0bia va deixar cinc reconeixements<\/strong> i diferents hist\u00f2ries de negocis que han desenvolupat la seva activitat al municipi. La sala polivalent del Portal del Clot va acollir divendres una cerim\u00f2nia en qu\u00e8 <strong>\u00d2ptica Pic\u00f3, M\u00f3n Mar\u00ed, Coster d&#039;en Sala, Fang Fiber Art i Jos\u00e9 Ortu\u00f1o<\/strong> van rebre guardons per les seves respectives aportacions al comer\u00e7 local.<\/p>\n<p>Un dels moments destacats va ser el reconeixement a <strong>Jos\u00e9 Ortu\u00f1o, forner i pastisser de la fam\u00edlia Ortu\u00f1o Devesa,<\/strong> qui va rebre una menci\u00f3 honor\u00edfica incorporada aquest any. Les seves mones de Pasqua i els milfulls de l&#039;Embruix, habituals al Tapeu del Centre Hist\u00f2ric, formen part d&#039;una traject\u00f2ria que va resumir amb una frase: <strong>\u00abTot ha estat, feina, feina i feina\u00bb.<\/strong><\/p>\n<p>La continu\u00eftat dels negocis familiars tamb\u00e9 va ser present amb<strong> \u00d2ptica Pic\u00f3, premiada pels seus m\u00e9s de 42 anys d&#039;activitat a la Placeta del Convent<\/strong>. La seva propiet\u00e0ria va anunciar la seva jubilaci\u00f3 pr\u00f2xima i va confirmar que un jove professional continuar\u00e0 al capdavant de l&#039;establiment.<\/p>\n<p>D&#039;altra banda, <strong>Mundo Marino va rebre el premi a la digitalitzaci\u00f3<\/strong>. L?empresa n\u00e0utica, que va comen\u00e7ar la seva activitat a X\u00e0bia fa 30 anys, va destacar la incorporaci\u00f3 d?eines tecnol\u00f2giques sense renunciar al?atenci\u00f3 propera.<\/p>\n<h2>Del paisatge agr\u00edcola als nous projectes artesanals<\/h2>\n<p>La sostenibilitat va tenir el seu espai amb <strong>Coster d&#039;en Sala, projecte vitivin\u00edcola situat entre X\u00e0bia i el Poble Nou de Benitatxell<\/strong>. El seu responsable va defensar la recuperaci\u00f3 del paisatge agr\u00edcola com a part essencial de la seva activitat.<\/p>\n<p>Mentre que, el reconeixement al nou comer\u00e7 va ser per <strong>Fang Fiber Art, un establiment d&#039;art t\u00e8xtil i artesania<\/strong> situat al carrer Roques, 17, que feia tot just quatre mesos que estava obert.<\/p>\n<p>La cerim\u00f2nia, presentada per <strong>Rub\u00e9n Castell\u00f3, va incloure una actuaci\u00f3 humor\u00edstica d&#039;Eva D\u00edez i Davinia Lekeux<\/strong> sobre el comer\u00e7 digital i les botigues tradicionals. Tamb\u00e9 es van estrenar trofeus de gres elaborats per De Pepa Cer\u00e1mica.<\/p>\n<p>L?acte tamb\u00e9 va deixar espai per abordar la situaci\u00f3 del sector comercial.<strong> Juan Luis Cardona, regidor de Dinamitzaci\u00f3 Econ\u00f2mica<\/strong>, va fer refer\u00e8ncia als desafiaments que afronten tant els establiments consolidats com els nous negocis. Mentrestant, l&#039;alcaldessa<strong> Rosa Cardona va posar el focus en les conseq\u00fc\u00e8ncies de les darreres pluges<\/strong> per a alguns comerciants i va recon\u00e8ixer que la recuperaci\u00f3 de la normalitat requerir\u00e0 temps.<\/p>\n<p>La cita es va fer en el marc del Dia del Comer\u00e7 Local de la Comunitat Valenciana, que t\u00e9 lloc cada 25 d&#039;octubre. A la seva organitzaci\u00f3 van participar la <strong>Regidoria de Dinamitzaci\u00f3 Econ\u00f2mica, mitjan\u00e7ant AFIC i CREAMA, i la Federaci\u00f3 d&#039;Organitzacions de X\u00e0bia (FORXA)<\/strong>, que agrupa les associacions comercials i de restauraci\u00f3 del municipi.<\/p>","protected":false},"excerpt":{"rendered":"<p>La IV Gala del Comer\u00e7 i l\u2019Empresa de X\u00e0bia dej\u00f3 cinco reconocimientos y distintas historias de negocios que han desarrollado su actividad en el municipio. La sala polivalente del Portal del Clot acogi\u00f3 el viernes una ceremonia en la que \u00d2ptica Pic\u00f3, Mundo Marino, Coster d\u2019en Sala, Barro Fiber Art y Jos\u00e9 Ortu\u00f1o recibieron galardones [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/radiolitoral.com\/ca\/2026\/10\/cinco-premiados-iv-gala-comerc-empresa-xabia\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from Cinco historias del comercio de X\u00e0bia protagonizan la IV Gala del Comer\u00e7 i l\u2019Empresa<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":21669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[230],"tags":[5656,5655,3566,5723,5657,314,5654,5653,5561,196],"class_list":["post-21668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","tag-barro-fiber-art","tag-coster-den-sala","tag-forxa","tag-iv-gala-del-comerc","tag-jose-ortuno","tag-marina-alta","tag-mundo-marino","tag-optica-pico","tag-portal-del-clot","tag-xabia","cobertura-xabia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinco historias del comercio de X\u00e0bia protagonizan la IV Gala del Comer\u00e7 i l\u2019Empresa | R\u00e0dio Litoral<\/title>\n<meta name=\"description\" content=\"La IV 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