{"id":21301,"date":"2026-10-06T16:50:12","date_gmt":"2026-10-06T14:50:12","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=21301"},"modified":"2026-10-06T16:50:12","modified_gmt":"2026-10-06T14:50:12","slug":"comerc-local-ondara-campana-on-a-ondara","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2026\/10\/comercio-local-ondara-campana-donde-a-ondara\/","title":{"rendered":"On? A Ondara!: la campanya que reivindica el comer\u00e7 local i les compres de proximitat"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">La campanya <strong>\u2018&#039;On? A Ondara!&#039;\u2019<\/strong> cerca posar el comer\u00e7 de proximitat al centre de les decisions de compra durant aquest mes d&#039;octubre. La iniciativa parteix d&#039;una idea senzilla: abans de cercar un producte o servei fora del municipi, comprovar quines opcions hi ha a Ondara.<\/p>\n<p>La proposta reuneix comer\u00e7os, empreses i professionals locals i destaca el valor que aporta l&#039;atenci\u00f3 directa. A m\u00e9s, la campanya recorda que comprar a prop permet rebre assessorament personalitzat, resoldre dubtes, comparar opcions i, quan es tracta de determinats productes, tastar-los abans de decidir.<\/p>\n<h2>Comprar a Ondara tamb\u00e9 repercuteix al municipi<\/h2>\n<p>M\u00e9s enll\u00e0 dels avantatges per al consumidor, la campanya posa l&#039;accent a l&#039;efecte que tenen les compres sobre la pr\u00f2pia localitat. Cada operaci\u00f3 realitzada a un establiment d&#039;Ondara contribueix a mantenir l&#039;activitat econ\u00f2mica i afavoreix la continu\u00eftat dels negocis i serveis.<\/p>\n<p>Un dels missatges centrals de la iniciativa resumeix aquesta idea: <strong>\u00abQuan tries Ondara, els teus diners es queden aqu\u00ed i refor\u00e7a l&#039;economia, els serveis i la identitat del municipi\u00bb<\/strong>.<\/p>\n<p>Per tant, lobjectiu no es limita a promoure una compra concreta. La campanya relaciona el consum quotidi\u00e0 amb la <strong>generaci\u00f3 d&#039;ocupaci\u00f3, activitat comercial i vitalitat dels carrers<\/strong>.<\/p>\n<p>A m\u00e9s, apostar per establiments propers pot reduir despla\u00e7aments, embalatges i part de limpacte associat al transport. D&#039;aquesta manera, el comer\u00e7 de proximitat tamb\u00e9 es presenta com una alternativa vinculada a h\u00e0bits de consum m\u00e9s sostenibles.<\/p>\n<h2>Una campanya amb diferents sectors del comer\u00e7 local<\/h2>\n<p>La imatge de <strong>\u2018&#039;On? A Ondara!&#039;\u2019<\/strong> utilitza diferents imatges relacionades amb sectors representatius de lactivitat comercial del municipi. El missatge cerca traslladar una idea comuna: independentment del producte o servei que es necessiti, moltes vegades la soluci\u00f3 \u00e9s m\u00e9s a prop del que es pensa.<\/p>\n<p>Aix\u00ed, el lema <strong>\u00abNo \u00e9s nom\u00e9s el que compres. \u00c9s on compres\u00bb<\/strong> resumeix lenfocament de la campanya, que reivindica aspectes com la confian\u00e7a, la proximitat, el servei i el coneixement que els professionals locals tenen de la seva clientela.<\/p>\n<p>La iniciativa ha estat impulsada per la <strong>Regidoria de Promoci\u00f3 Econ\u00f2mica<\/strong>, dirigida per <strong>Raquel Mengual<\/strong>, des d&#039;on s&#039;anima la ciutadania a con\u00e8ixer els continguts de la campanya ia tenir en compte l&#039;oferta local a les compres i necessitats quotidianes.<\/p>\n<p>En definitiva, <strong>\u2018&#039;On? A Ondara!&#039;\u2019<\/strong> planteja el comer\u00e7 de proximitat no sols com una opci\u00f3 de compra, sin\u00f3 com una part de l&#039;activitat econ\u00f2mica i de la vida di\u00e0ria del municipi.<\/p>","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u2018\u00bfD\u00f3nde? \u00a1A Ondara!\u2019 busca poner el comercio de proximidad en el centro de las decisiones de compra durante este mes de octubre. La iniciativa parte de una idea sencilla: antes de buscar un producto o servicio fuera del municipio, comprobar qu\u00e9 opciones existen en Ondara. La propuesta re\u00fane a comercios, empresas y profesionales [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/radiolitoral.com\/ca\/2026\/10\/comercio-local-ondara-campana-donde-a-ondara\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from \u00bfD\u00f3nde? \u00a1A Ondara!: la campa\u00f1a que reivindica el comercio local y las compras de proximidad<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":21304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[230],"tags":[5535,5537,1069,2226,5538,849,314,839,5536],"class_list":["post-21301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","tag-donde-a-ondara","tag-comercio-de-proximidad","tag-comercio-local","tag-compras","tag-consumo","tag-empresas","tag-marina-alta","tag-ondara","tag-promocion-economica","cobertura-ondara"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfD\u00f3nde? 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