{"id":21139,"date":"2026-09-28T12:05:34","date_gmt":"2026-09-28T10:05:34","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=21139"},"modified":"2026-09-28T12:05:34","modified_gmt":"2026-09-28T10:05:34","slug":"virginia-perez-el-pla-de-sostenibilitat-ha-suposat-un-abans-i-un-despres-per-a-benissa","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2026\/09\/virginia-perez-el-plan-de-sostenibilidad-ha-supuesto-un-antes-y-un-despues-para-benissa\/","title":{"rendered":"Virginia P\u00e9rez: \u00abEl Pla de Sostenibilitat ha suposat un abans i un despr\u00e9s per a Benissa\u00bb"},"content":{"rendered":"

La regidora de Turisme de l'Ajuntament de Benissa, Virginia P\u00e9rez<\/strong>, ha defensat a entrevista, al 'Primer caf\u00e8',<\/strong> un model tur\u00edstic que no es limiti a atreure visitants, sin\u00f3 que tamb\u00e9 contribueixi a millorar la qualitat de vida dels que resideixen al municipi durant tot l'any.<\/p>\n

\u00abUn municipi no pot ser tur\u00edstic si no \u00e9s un municipi on es pugui viure b\u00e9\u00bb, ha assenyalat durant una entrevista amb motiu del Dia Mundial del Turisme i despr\u00e9s de la clausura del Pla de Sostenibilitat Tur\u00edstica a Destino de Benissa.<\/strong><\/p>\n

El programa tanca quatre anys de treball i una inversi\u00f3 europea de 2,45 milions d'euros, amb 23 actuacions orientades<\/strong> a fer de Benissa una destinaci\u00f3 m\u00e9s sostenible, accessible i adaptada a les noves eines tecnol\u00f2giques.<\/p>\n

P\u00e9rez ha insistit que bona part d'aquestes inversions s'han plantejat tamb\u00e9 pensant en el dia a dia de la poblaci\u00f3 local. "El nostre objectiu era millorar Benissa per als visitants, per\u00f2 sobretot per a la gent que viu aqu\u00ed tot l'any", ha explicat.<\/p>\n

Noves dades per gestionar el turisme<\/h3>\n

La responsable municipal de Turisme considera que el pla marca \u00abun abans i un despr\u00e9s\u00bb a la gesti\u00f3 tur\u00edstica de Benissa<\/strong>. Entre els principals canvis destaca la incorporaci\u00f3 d'eines d'an\u00e0lisi de dades i intel\u00b7lig\u00e8ncia artificial per con\u00e8ixer millor qui visita el municipi, qu\u00e8 busca, quant gasta o quines s\u00f3n les zones amb m\u00e9s aflu\u00e8ncia.<\/p>\n

Un d'aquests instruments \u00e9s el bess\u00f3 digital,<\/strong> que permetr\u00e0 a l'Ajuntament disposar de m\u00e9s informaci\u00f3 sobre els visitants i adaptar progressivament l'oferta a les vostres necessitats.<\/p>\n

La tecnologia tamb\u00e9 ha estat aplicada a altres \u00e0mbits. P\u00e9rez ha destacat el sistema de detecci\u00f3 d'incendis,<\/strong> connectat amb Policia i Bombers, aix\u00ed com la instal\u00b7laci\u00f3 de telecomptadors d'aigua<\/strong> que permeten identificar fuites amb m\u00e9s rapidesa. O en mat\u00e8ria d'obres, la construcci\u00f3 del nou Ajuntament.<\/strong><\/p>\n

El repte d'atreure visitants durant tot l'any<\/h3>\n

Amb la finalitzaci\u00f3 del PSTD, l'Ajuntament obre ara una nova etapa a la seva estrat\u00e8gia tur\u00edstica. Un dels principals objectius ser\u00e0 avan\u00e7ar en la desestacionalitzaci\u00f3<\/strong> i aconseguir que Benissa atregui visitants tamb\u00e9 fora dels mesos d?estiu.<\/p>\n

P\u00e9rez considera que el municipi compta amb prou recursos per refor\u00e7ar aquesta l\u00ednia. Gastronomia, patrimoni, cultura i esport formen part d'una oferta amb qu\u00e8 Benissa vol complementar el seu tradicional atractiu de sol i platja.<\/p>\n

\u00abTenim molt\u00edssim potencial\u00bb, ha assegurat la regidora, que tamb\u00e9 ha citat iniciatives vinculades a l'esport ia Benissa Nature Sport com a eines per generar activitat tur\u00edstica al llarg de tot l'any.<\/p>\n

Una altra de les l\u00ednies de treball passa per refor\u00e7ar la connexi\u00f3 entre la costa i el nucli urb\u00e0. Per aix\u00f2 s\u00b4ha remodelat l\u00b4oficina de turisme del litoral i s\u00b4ha creat una zona immersiva<\/strong> on els visitants poden con\u00e8ixer el patrimoni, les festes i altres atractius del municipi.<\/p>\n

L'objectiu, ha explicat P\u00e9rez, \u00e9s que els que arriben a Benissa per les cales o pel passeig ecol\u00f2gic descobreixin tamb\u00e9 tot el que ofereix el nucli urb\u00e0. \u00abBenissa en t\u00e9 molt m\u00e9s\u00bb, ha resumit.<\/p>\n

Habitatges tur\u00edstics i equilibri residencial<\/h3>\n

L'entrevista tamb\u00e9 ha abordat la situaci\u00f3 de les habitatges d\u00fas tur\u00edstic.<\/strong> P\u00e9rez ha assenyalat que, ara mateix, Benissa no presenta una problem\u00e0tica tan acusada com altres municipis de la comarca, encara que considera necessari anticipar-se. \u00abCrec que encara no tenim aquesta problem\u00e0tica, per\u00f2 s\u00ed que s'ha de treballar perqu\u00e8 no en tinguem en el futur\u00bb, ha indicat.<\/p>\n

L'edil ha recordat que Benissa disposa de poca oferta hotelera, i per aix\u00f2 els habitatges tur\u00edstics tenen un pes important, especialment quan el municipi acull proves i esdeveniments esportius. Tot i aix\u00ed, ha defensat que qualsevol decisi\u00f3 en aquest \u00e0mbit s'ha de recolzar en dades i cercar un equilibri entre l'activitat tur\u00edstica i les necessitats dels residents.<\/p>\n

Escolta l'entrevista aqu\u00ed:<\/p>\n

La concejala de Turismo del Ayuntamiento de Benissa, Virginia P\u00e9rez, ha defendido en entrevista, en el ‘Primer caf\u00e9’, un modelo tur\u00edstico que no se limite a atraer visitantes, sino que tambi\u00e9n contribuya a mejorar la calidad de vida de quienes residen en el municipio durante todo el a\u00f1o. \u00abUn municipio no puede ser tur\u00edstico si […]<\/p>\n

Continua llegint… from Virginia P\u00e9rez: \u00abEl Plan de Sostenibilidad ha supuesto un antes y un despu\u00e9s para Benissa\u00bb<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":21142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2753],"tags":[882,126,5456,5457,5458,4530,163,4204,2388],"class_list":["post-21139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas","tag-ayuntamiento-de-benissa","tag-benissa","tag-concejalia-de-turismo-benissa","tag-entrevistas","tag-entrevistas-radio-litoral","tag-plan-de-sostenibilidad-turistica-en-destino","tag-turismo","tag-turismo-benissa","tag-virginia-perez","cobertura-benissa"],"acf":[],"yoast_head":"\nVirginia P\u00e9rez: \u00abEl Plan de Sostenibilidad ha supuesto un antes y un despu\u00e9s para Benissa\u00bb | R\u00e0dio 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