{"id":19377,"date":"2025-12-04T11:42:14","date_gmt":"2025-12-04T10:42:14","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=19377"},"modified":"2025-12-04T11:42:14","modified_gmt":"2025-12-04T10:42:14","slug":"benissa-seleccionada-com-a-millor-destinacio-turistica-innovadora-als-smart-travel-news-awards-2025","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2025\/12\/benissa-seleccionada-como-mejor-destino-turistico-innovador-en-los-smart-travel-news-awards-2025\/","title":{"rendered":"Benissa seleccionada com a Millor Destinaci\u00f3 Tur\u00edstica Innovadora als Smart Travel News Awards 2025"},"content":{"rendered":"<p data-start=\"0\" data-end=\"170\"><strong>Benissa<\/strong> ha estat guardonada amb el premi al <strong>Millor Dest\u00ed Tur\u00edstic Innovador als Smart Travel News Awards<\/strong> 2025, un certamen destacat al sector tur\u00edstic espanyol.<\/p>\n<p data-start=\"172\" data-end=\"769\">Aquest reconeixement destaca l&#039;esfor\u00e7 del municipi per implementar un model de turisme intel\u00b7ligent, que ha guanyat rellev\u00e0ncia a la Costa Blanca.<\/p>\n<p data-start=\"172\" data-end=\"769\"><a href=\"https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19380 aligncenter\" src=\"https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-scaled.png\" alt=\"\" width=\"2560\" height=\"2451\" srcset=\"https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-scaled.png 2560w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-300x287.png 300w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-1024x980.png 1024w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-768x735.png 768w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-1536x1470.png 1536w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-2048x1961.png 2048w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-13x12.png 13w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-1000x957.png 1000w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-100x96.png 100w, https:\/\/media.radiolitoral.com\/wp-content\/uploads\/2025\/12\/04113541\/foto-galardon-200x191.png 200w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<h4 data-start=\"172\" data-end=\"769\">Sistema d&#039;Intel\u00b7lig\u00e8ncia Tur\u00edstica<\/h4>\n<p data-start=\"172\" data-end=\"769\">El proc\u00e9s de transformaci\u00f3 de Benissa, iniciat el 2022, va ser clau per aconseguir aquest premi. Un dels elements fonamentals va ser la creaci\u00f3 de la <strong>Smart Office<\/strong> i la col\u00b7laboraci\u00f3 amb Sien Consulting per desenvolupar el Sistema d&#039;Intel\u00b7lig\u00e8ncia Tur\u00edstica (SIT-LAB), que permet analitzar en temps real m\u00e9s de <strong>600 indicadors relacionats amb el turisme<\/strong>, facilitant una gesti\u00f3 m\u00e9s eficient dels recursos i lexperi\u00e8ncia dels visitants.<\/p>\n<p data-start=\"771\" data-end=\"1239\">Durant la temporada d\u201festiu, es va evidenciar l\u201fimpacte positiu d\u201faquesta estrat\u00e8gia. Per exemple, la congesti\u00f3 a les cales es va reduir un 27% gr\u00e0cies a una millor redistribuci\u00f3 dels fluxos tur\u00edstics, mentre que el consum d&#039;aigua als habitatges d&#039;\u00fas tur\u00edstic va baixar un 18% per pernoctaci\u00f3. A m\u00e9s, les visites al centre hist\u00f2ric van augmentar un 22%, en part a causa de nous esdeveniments i de la implementaci\u00f3 d&#039;eines digitals per orientar els turistes.<\/p>\n<h4 data-start=\"771\" data-end=\"1239\">Sostenibilitat i participaci\u00f3 ciutadana<\/h4>\n<p data-start=\"1241\" data-end=\"1670\">El jurat va destacar tamb\u00e9 la integraci\u00f3 de la sostenibilitat i la participaci\u00f3 ciutadana al projecte tur\u00edstic de Benissa, demostrant que una estrat\u00e8gia clara pot fer d&#039;una destinaci\u00f3 petita un referent en turisme intel\u00b7ligent. La modernitzaci\u00f3 del model ha estat possible gr\u00e0cies a una inversi\u00f3 eficient, recolzada per fons europeus, que ha perm\u00e8s al municipi avan\u00e7ar cap a una destinaci\u00f3 m\u00e9s equilibrada i competitiva.<\/p>\n<p data-start=\"1672\" data-end=\"2018\" data-is-last-node=\"\" data-is-only-node=\"\">Aquest reconeixement, lliurat en una gala celebrada a Madrid, subratlla la import\u00e0ncia de la visi\u00f3 de futur i la innovaci\u00f3, independentment de la mida del municipi. Amb aquest premi, Benissa refor\u00e7a el seu posicionament com un model a seguir en governan\u00e7a tur\u00edstica i com a exemple de transformaci\u00f3 en l&#039;\u00e0mbit del turisme intel\u00b7ligent.<\/p>","protected":false},"excerpt":{"rendered":"<p>Benissa ha sido galardonada con el premio al Mejor Destino Tur\u00edstico Innovador en los Smart Travel News Awards 2025, un certamen destacado en el sector tur\u00edstico espa\u00f1ol. Este reconocimiento destaca el esfuerzo del municipio por implementar un modelo de turismo inteligente, que ha cobrado relevancia en la Costa Blanca. Sistema de Inteligencia Tur\u00edstica El proceso [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/radiolitoral.com\/ca\/2025\/12\/benissa-seleccionada-como-mejor-destino-turistico-innovador-en-los-smart-travel-news-awards-2025\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from Benissa seleccionada como Mejor Destino Tur\u00edstico Innovador en los Smart Travel News Awards 2025<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":19381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[144],"tags":[126,5120,163],"class_list":["post-19377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-benissa","tag-smart-travel-news-awards-2025","tag-turismo","cobertura-benissa"],"acf":[],"yoast_head":"<!-- This site is optimized with 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