{"id":18863,"date":"2025-10-10T09:17:03","date_gmt":"2025-10-10T07:17:03","guid":{"rendered":"https:\/\/radiolitoral.com\/?p=18863"},"modified":"2025-10-10T09:17:03","modified_gmt":"2025-10-10T07:17:03","slug":"benissa-finalista-als-smart-travel-news-awards-per-la-seva-aposta-pel-turisme-intel%c2%b7ligent","status":"publish","type":"post","link":"https:\/\/radiolitoral.com\/ca\/2025\/10\/benissa-finalista-en-los-smart-travel-news-awards-por-su-apuesta-por-el-turismo-inteligente\/","title":{"rendered":"Benissa, finalista als Smart Travel News Awards per la seva aposta pel turisme intel\u00b7ligent"},"content":{"rendered":"<p data-start=\"313\" data-end=\"693\"><strong data-start=\"329\" data-end=\"340\">Benissa<\/strong> ha estat seleccionat com <strong data-start=\"367\" data-end=\"417\">finalista als Smart Travel News Awards 2025<\/strong>, on opta al guard\u00f3 de <strong data-start=\"445\" data-end=\"476\">Destinaci\u00f3 Tur\u00edstica Innovador<\/strong>. La nominaci\u00f3 reconeix la <strong data-start=\"504\" data-end=\"543\">transformaci\u00f3 digital i sostenible<\/strong> del dest\u00ed, que ha sabut integrar la tecnologia a la gesti\u00f3 tur\u00edstica per millorar l&#039;experi\u00e8ncia del visitant i preservar el seu entorn natural.<\/p>\n<p data-start=\"695\" data-end=\"1060\">Des del 2022, l&#039;Ajuntament impulsa el projecte <strong data-start=\"743\" data-end=\"778\">\u201cDestinaci\u00f3 Tur\u00edstica Intel\u00b7ligent\u201d<\/strong>, gestionat des d&#039;una <strong data-start=\"801\" data-end=\"817\">Smart Office<\/strong> en col\u00b7laboraci\u00f3 amb <strong data-start=\"838\" data-end=\"857\">Sien Consulting<\/strong>. Aquesta oficina coordina el <strong data-start=\"884\" data-end=\"931\">Sistema d&#039;Intel\u00b7lig\u00e8ncia Tur\u00edstica (SIT-LAB)<\/strong>, una eina que recopila <strong data-start=\"962\" data-end=\"1003\">m\u00e9s de 600 indicadors en temps real<\/strong>, permetent una planificaci\u00f3 \u00e0gil i basada en dades.<\/p>\n<h3 data-start=\"1067\" data-end=\"1121\">Efici\u00e8ncia, sostenibilitat i noves experi\u00e8ncies<\/h3>\n<p data-start=\"1123\" data-end=\"1558\">Els resultats del model s\u00f3n visibles. Segons les dades municipals, la <strong data-start=\"1195\" data-end=\"1222\">congesti\u00f3 a les cales<\/strong> ha caigut un <strong data-start=\"1235\" data-end=\"1261\">27 % durant l&#039;estiu<\/strong>, mentre que el <strong data-start=\"1279\" data-end=\"1338\">consum d&#039;aigua als habitatges d&#039;\u00fas tur\u00edstic (VUT)<\/strong> s&#039;ha redu\u00eft un <strong data-start=\"1357\" data-end=\"1382\">18 % per pernoctaci\u00f3<\/strong>. A m\u00e9s, les <strong data-start=\"1396\" data-end=\"1426\">visites al nucli hist\u00f2ric<\/strong> han crescut un <strong data-start=\"1442\" data-end=\"1450\">22 %<\/strong>, impulsades per la programaci\u00f3 cultural i les eines digitals que orienten els fluxos tur\u00edstics.<\/p>\n<p data-start=\"1560\" data-end=\"1796\">\u201cTot aix\u00f2 ha estat possible gr\u00e0cies a una inversi\u00f3 eficient ia la captaci\u00f3 de fons europeus, que ens han perm\u00e8s avan\u00e7ar cap a un model tur\u00edstic m\u00e9s equilibrat i sostenible\u201d, va destacar <strong data-start=\"1753\" data-end=\"1771\">Virginia P\u00e9rez<\/strong>, regidora de Turisme.<\/p>\n<h3 data-start=\"1803\" data-end=\"1846\">Tecnologia al servei del territori<\/h3>\n<p data-start=\"1848\" data-end=\"2104\">L&#039;alcalde <strong data-start=\"1859\" data-end=\"1876\">Arturo Poquet<\/strong> va posar l&#039;accent al paper transformador de la innovaci\u00f3: \u201cavui Benissa \u00e9s un exemple de com la tecnologia, aplicada amb visi\u00f3 estrat\u00e8gica, pot reequilibrar el territori, protegir l&#039;entorn i crear experi\u00e8ncies \u00faniques\u201d.<\/p>\n<p data-start=\"2158\" data-end=\"2417\">Els <strong data-start=\"2162\" data-end=\"2190\">Smart Travel News Awards<\/strong>, organitzats pel mitj\u00e0 especialitzat <strong data-start=\"2231\" data-end=\"2252\">Smart Travel News<\/strong>, premien cada any els projectes m\u00e9s destacats del sector tur\u00edstic espanyol pel seu <strong data-start=\"2338\" data-end=\"2414\">\u00fas de la tecnologia i la intel\u00b7lig\u00e8ncia aplicada a la gesti\u00f3 de destinacions<\/strong>.<\/p>\n<p data-start=\"2419\" data-end=\"2533\">En aquesta edici\u00f3, Benissa comparteix nominaci\u00f3 amb <strong data-start=\"2468\" data-end=\"2499\">New York City + Conventions<\/strong> i el <strong data-start=\"2505\" data-end=\"2530\">Ajuntament de Salou<\/strong>.<\/p>\n<p data-start=\"2535\" data-end=\"2771\" data-is-last-node=\"\" data-is-only-node=\"\">La <strong data-start=\"2538\" data-end=\"2557\">gala de lliurament<\/strong> se celebrar\u00e0 el <strong data-start=\"2574\" data-end=\"2592\">3 de desembre<\/strong>, quan es donaran a con\u00e8ixer els guanyadors. La delegaci\u00f3 benissera anir\u00e0 a l&#039;esdeveniment amb l&#039;objectiu de consolidar la seva posici\u00f3 com a <strong data-start=\"2724\" data-end=\"2770\">referent nacional en innovaci\u00f3 tur\u00edstica<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Benissa ha sido seleccionado como finalista en los Smart Travel News Awards 2025, donde opta al galard\u00f3n de Destino Tur\u00edstico Innovador. La nominaci\u00f3n reconoce la transformaci\u00f3n digital y sostenible del destino, que ha sabido integrar la tecnolog\u00eda en la gesti\u00f3n tur\u00edstica para mejorar la experiencia del visitante y preservar su entorno natural. Desde 2022, el [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/radiolitoral.com\/ca\/2025\/10\/benissa-finalista-en-los-smart-travel-news-awards-por-su-apuesta-por-el-turismo-inteligente\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from Benissa, finalista en los Smart Travel News Awards por su apuesta por el turismo inteligente<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":8416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[144],"tags":[126,5030,2419,5029,163],"class_list":["post-18863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-benissa","tag-destino-turistico-innovador","tag-premios","tag-smart-travel-news-awards","tag-turismo","cobertura-benissa"],"acf":[],"yoast_head":"<!-- This site is optimized 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